The fact that in order to have success it is not sufficient to have the skill and equipment for performing a given task but that one must be able to "put across" one's personality in competition with many others shapes the attitude toward oneself. If it were enough for the purpose of making a living to rely on what one knows and what one can do, one's self-esteem would be in proportion to one's capacities, that is, to one's use value; but since success depends largely on how one sells one's personality, one experiences oneself as a commodity or rather simultaneously as the seller and the commodity to be sold. A person is not concerned with his life and happiness, but with becoming salable.
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